Our approach – 5 stage model

/Our approach – 5 stage model
Our approach – 5 stage model2018-11-27T14:21:26+00:00

Stage 1 –Decision

  • Getting in contact with the principal
  • Does it fit? – basic idea of cooperation

Stage 2 – Foundation

  • Who? Which team is assigned to the principal?
  • Product training – the sales representative with the principal
  • Teambuilding – with the principal’s interfaces
  • Define target market – sales strategy
  • Relevant target customers – from the B+M network

Stage 3 – Market entry

  • Visit relevant leading trade fairs

  • Organising In-house exhibitions for major customers

  • Contact Target customers

  • Start cold acquisition

  • Follow-up Process

  • Customer wishes – to give to Prinzipal

  • Breaking down Intercultural barriers

  • Regular status reports

  • Technical Suggestions

Stage 4 – Success

  • Personal presentations – of the principal to the customer
  • Customer visit – to the principal (audit support)
  • Inquiries and offers
  • First orders

Stage 5 – Customer and market support

  • Positioning – as A-supplier
  • Initial sampling – accompany
  • Start of series production – accompany
  • Lobbying
  • Customer Relationship Management
  • Start further projects
  • market expansion
  • Regular reporting
  • Key Account Management

 

We guide you in(to) new markets!

CONTACT US